Cookie wall

Por qué es importante

El EDPB considera inválidos los cookie walls para el consentimiento de tratamientos no esenciales, porque obligan al usuario a aceptar tracking para acceder al contenido.

Cómo verificarlo manualmente

1. Open the site without interacting with the banner and try to access core content.
2. Click Reject and check whether content remains blocked or blurred.
3. Inspect frontend logic for overlays, scroll locks, or disabled content containers.

Causas típicas

• Banner script ties content visibility to Accept instead of any user decision.
• Theme or SPA route guards wait for opt-in before rendering content.
• Optional services are mixed with baseline site functionality.

Corrección en GTM

1. Remove logic that blocks content until marketing or analytics consent is accepted.
2. Keep the banner visible while allowing access with only essential cookies.
3. Trigger non-essential tags only after explicit opt-in.

Corrección en WordPress o plugins CMP

1. Disable plugin options that lock content behind consent.
2. Ensure pages remain accessible after Reject or Close actions.
3. Retain consent records without gating core content access.

Corrección genérica para desarrolladores

1. Allow baseline site functionality regardless of non-essential cookie choice.
2. Use consent only as a switch for optional processing.
3. If relying on legitimate interest for essential cookies, document scope and avoid blending with marketing controls.

Cómo confirmar que la corrección funciona

• Reject optional cookies and confirm content remains visible and usable.
• Confirm only optional processing is disabled, not the page itself.
• Run a fresh scan and verify the cookie-wall finding disappears.