Cookie wall

Perché è importante

L'EDPB considera i cookie wall non validi per il consenso a trattamenti non essenziali, perché costringono l'utente ad accettare il tracking per accedere ai contenuti.

Come verificare manualmente

1. Open the site without interacting with the banner and try to access core content.
2. Click Reject and check whether content remains blocked or blurred.
3. Inspect frontend logic for overlays, scroll locks, or disabled content containers.

Cause tipiche

• Banner script ties content visibility to Accept instead of any user decision.
• Theme or SPA route guards wait for opt-in before rendering content.
• Optional services are mixed with baseline site functionality.

Correzione in GTM

1. Remove logic that blocks content until marketing or analytics consent is accepted.
2. Keep the banner visible while allowing access with only essential cookies.
3. Trigger non-essential tags only after explicit opt-in.

Correzione in WordPress o plugin CMP

1. Disable plugin options that lock content behind consent.
2. Ensure pages remain accessible after Reject or Close actions.
3. Retain consent records without gating core content access.

Correzione generica lato sviluppo

1. Allow baseline site functionality regardless of non-essential cookie choice.
2. Use consent only as a switch for optional processing.
3. If relying on legitimate interest for essential cookies, document scope and avoid blending with marketing controls.

Come confermare che la correzione funziona

• Reject optional cookies and confirm content remains visible and usable.
• Confirm only optional processing is disabled, not the page itself.
• Run a fresh scan and verify the cookie-wall finding disappears.