Severity: MediumOwner: MarketingTime to fix: 30-120 min
Cookie declaration out of date
Align your published cookie declaration with the cookies and vendors actually observed in runtime evidence.
Covers: cookie_declaration_outdated, declaration_mismatch
Why this matters
A stale cookie declaration weakens transparency and can mislead users about what is really being stored or which vendors are active on the site.
How to verify manually
- Compare the published cookie declaration against a fresh runtime scan.
- Identify cookies, vendors, or purposes present in evidence but missing from the declaration.
- Check whether retention periods and categories are still accurate.
Typical root causes
- New tags were added without updating the declaration.
- Old vendors were removed from the stack but still appear in legal copy.
- CMP scans or exports are not part of the release process.
GTM fix
- Map every GTM tag that sets storage or loads a vendor to your declaration inventory.
- Retire tags that are no longer documented or justified.
- Review declaration updates before publishing GTM changes.
WordPress fix
- Re-scan cookies in your CMP plugin and publish the updated declaration.
- Check whether plugin-level integrations add new cookies outside the previous inventory.
- Verify the declaration page is not cached in an outdated state.
Generic fix
- Treat the cookie declaration as a maintained inventory, not a one-time legal page.
- Update provider, purpose, category, and duration fields whenever tags change.
- Tie declaration review into your release checklist.
How to confirm the fix worked
- Confirm every observed cookie is reflected in the declaration.
- Confirm removed vendors are no longer listed if they no longer run.
- Run a fresh scan and compare declaration accuracy after the update.
Next step
Re-scan after deployment to confirm that the runtime behavior changed, not just the banner copy.