Cookie-Wall

Warum das wichtig ist

EDPB 05/2020 behandelt Cookie-Walls für nicht notwendige Verarbeitung als unzulässig, weil Nutzer Tracking akzeptieren müssen, um auf Inhalte zugreifen zu können.

So prüfen Sie das manuell

1. Open the site without interacting with the banner and try to access core content.
2. Click Reject and check whether content remains blocked or blurred.
3. Inspect frontend logic for overlays, scroll locks, or disabled content containers.

Typische Ursachen

• Banner script ties content visibility to Accept instead of any user decision.
• Theme or SPA route guards wait for opt-in before rendering content.
• Optional services are mixed with baseline site functionality.

Behebung in GTM

1. Remove logic that blocks content until marketing or analytics consent is accepted.
2. Keep the banner visible while allowing access with only essential cookies.
3. Trigger non-essential tags only after explicit opt-in.

Behebung in WordPress oder CMP-Plugins

1. Disable plugin options that lock content behind consent.
2. Ensure pages remain accessible after Reject or Close actions.
3. Retain consent records without gating core content access.

Allgemeine Entwicklerkorrektur

1. Allow baseline site functionality regardless of non-essential cookie choice.
2. Use consent only as a switch for optional processing.
3. If relying on legitimate interest for essential cookies, document scope and avoid blending with marketing controls.

So bestätigen Sie, dass die Behebung funktioniert

• Reject optional cookies and confirm content remains visible and usable.
• Confirm only optional processing is disabled, not the page itself.
• Run a fresh scan and verify the cookie-wall finding disappears.